NINA KIM
Born and raised in LA, my interest in graphic design sparked during my junior year in high school. Now, I am a generalist, always seeking to learn new things and widen my spectrum. With my adaptability, I don't tie myself down to one thing for too long and my curiosity leads me to new experiences and new lessons. I look forward to learning and collaborating with a variety of designers!
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04 USPS2022
USPS: Rebranding
Branding and Identity, Print DesignThe U.S. Postal Service is the only delivery service that reaches every address in the nation: 160 million residences, businesses and Post Office Boxes. Nevertheless, the existing "sonic" eagle logo could benefit from enhancement to better align with the brand's core mission: ensuring reliable, safe, and secure communication and services for the American people, while effectively serving all regions of our nation by making full use of evolving technologies. This project aimed to rebrand the widely utilized mail service, fostering a more trustworthy and familiar image.