NINA KIM
Born and raised in LA, my interest in graphic design sparked during my junior year in high school. Now, I am a generalist, always seeking to learn new things and widen my spectrum. With my adaptability, I don't tie myself down to one thing for too long and my curiosity leads me to new experiences and new lessons. I look forward to learning and collaborating with a variety of designers!
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01 Pandora Music
Pandora's branding has traditionally catered to an older audience, lacking the energy of modern streaming platforms. Noticing their efforts to engage younger users, I saw an opportunity to refresh the brand with a more dynamic, youthful identity, making it feel fun and engaging for a new generation.
Read moreRebranding:
Brand/Identity
02 It’s Just Art
"It's Just Art" showcases six artists who infuse humor into their work, using playfulness, satire, and parody to engage viewers. The exhibition and catalog are designed to reflect these comedic elements, aiming to captivate audiences and align them with the artists' unique perspectives.
Read morePublication:
Print Design
03 LA Art Show
For the LA Art Show, I focused on highlighting local artists with an inclusive, open call for participation. Held at the LA Convention Center near the Arts District, the goal was to create a brand identity that engages a diverse audience, reaching beyond the art-savvy crowd to captivate people from all backgrounds.
Read moreBrand Reinvention:
Brand/Identity
04 USPS
The U.S. Postal Service, reaching 160 million addresses nationwide, needed an update to its iconic "sonic" eagle logo. This project focused on enhancing the logo to better reflect its mission of providing reliable, secure, and tech-forward services to all Americans, fostering a more trustworthy and familiar brand image.
Read moreRebranding:
Brand/Identity
05 Frutiger Specimen
Designed by Adrian Frutiger for Charles de Gaulle Airport signage, Frutiger was introduced in 1976 by Stempel and Linotype. With five weights, four italics, and five condensed versions, it's a versatile typeface. This project features a catalog and poster showcasing my study and exploration of Frutiger.
Read moreType Specimen:
Print Design
06 3D Modeling Color Studies
In this personal project, I revisited the foundational principles of color theory from my Design 1 course. Using Cinema4D, I modeled and visualized designs showcasing Complementary, Analogous, and Monochrome color schemes.
Read more3D Modeling:
Cinema4D
07 PLAYGROUND
This is where I explore for fun—my creative playground. I love experimenting with different mediums and following whatever sparks my interest at the moment. It's a space for side projects and spontaneous ideas that let me play with new techniques and styles.
See moreMultimedia